{"id":1110,"date":"2012-07-08T15:26:09","date_gmt":"2012-07-08T07:26:09","guid":{"rendered":"http:\/\/www.shiningarrow.com\/?p=1110"},"modified":"2016-07-22T13:41:29","modified_gmt":"2016-07-22T05:41:29","slug":"corporate-social-responsibility-csr-what-is-that","status":"publish","type":"post","link":"https:\/\/purposelypeople.com\/corporate-social-responsibility-csr-what-is-that\/","title":{"rendered":"Corporate Social Responsibility (CSR)? What is that?"},"content":{"rendered":"
Are you familiar with “Corporate Social Responsibility (CSR)”? What is your view of it? There are many terms and viewpoints that have sprung up around the concept, the more ubiquitous ones being “Creating Shared Value (CSV)”, “Triple Bottom Line (TBL)”, “Corporate Moral Responsibility (CMR)” and quite recently “Corporate Responsibility (CR)”.<\/span><\/p>\n <\/a><\/p>\n All the concepts seem to imply that corporations have to return something to society, since they have profited so much from it. This is crazy!<\/strong>\u00a0In the first place, we do not deserve to be paid, i.e., given value, if we have not provided goods or services of great value to others. The more fundamental the nature of the goods and services provided, the greater the stability and the greater the GENUINE value. There is also a PERCEIVED value. Many categories of costly branded goods are snapped up, not because of GENUINE value, but PERCEIVED value. Here, I am talking about GENUINE value much more.<\/span><\/p>\n <\/a><\/p>\n A business enterprise delivers value to customers and gains profit as a result. \u00a0The value may be already known or it may be created by being introduced to the customer, who then realizes that the new series of goods or services is highly beneficial to him. For example, child care services are already known and well-established. If someone should devise a way whereby the child is not only cared for in a safe, nurturing environment that promotes a lifestyle of entrepreneurship from that early age, but is able to help the parents harmonize their schedules so as to maximize their engagements with their child, thus building strong bonds that would otherwise be superficial, parents might see that as a highly coveted additional benefit and thus engage the provider for those additional services, and be willing to pay a premium for them. Both seller and buyer stand to derive greater value from this additional service. This is where genuine value is engendered.<\/span><\/p>\n